How the Layer by Sber service works for videos
1. During video playback, the viewer presses pause
2. The information about actors, places, clothes, accessories in the frame and links to partner websites where you can buy the same or similar products appear on the screen
3. The viewer goes to a partner website and buys items, and you receive a commission
Video recognition capabilities
Layer by Sber recognizes objects in videos online, or can «read» them from the camera, so you can integrate products into live broadcasts
Immediate recognition
Manual markup
Recognition speed
Content monetization
If the viewer goes to a partner website, you receive commission for a targeted action.
You entertain the audience and make money from their spontaneous desires
Growing involvement
The content becomes more interesting — it is now not just a video on a screen, but a way of becoming involved.
The view can go exactly where the film takes place, dress up as a character they like, or learn more about the actor
The more fun people have from interacting with content, the higher user loyalty and the more stable retention become
Analytics
— Highlighting popular content
— Enriching user data
— Finding patterns
Convenient analytics will allow you to drill down into your audience and user scenarios